Now, I don't get that. Surely, if it's called Sonic Waffle, if there are any baked goods in the advert, they should be waffles? Am I totally strange for thinking that? I mean, putting the DVD in a pile of muffins would make sense if it was called "Sonic Muffin", but it isn't.
Or is this supposed to be an example of Ross Noble's "surreal" "humour"? In which case, it's failed utterly.