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"Ugly" Betty? - helen-louise
baratron
baratron
"Ugly" Betty?
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the_siobhan From: the_siobhan Date: 3rd January 2007 21:01 (UTC) (Link)
I haven't seen the show, but a few of the blogs I read have talked about it.

It's supposedly about some girl who is from the "wrong side" of town and who doesn't know The Rules when she starts working on the "right side" and so is held up for redicule. The point is that she's not ugly at all - just different.
baratron From: baratron Date: 3rd January 2007 21:57 (UTC) (Link)
The problem is, while the programme itself may well show "beautiful" people acting in ugly ways along with "ugly" Betty being rather kind and sweet, in the meantime the girl is flashed up on billboards with a big "ugly" label for all the people who haven't watched the show to pass judgement on. Bearing in mind that the programme doesn't even start here until Friday, it's rather difficult for anyone to have seen it yet or to have absorbed its moral :/

I have good body image, now, but part of me can't help looking at the photo and thinking I guess I must be ugly too because I don't pluck my eyebrows. I worry about the effect it'll have on young, impressionable teenagers. The girl in the advert looks almost exactly like me when i was a teenager: our skin colour, hair colour and body shape are almost identical. And I did genuinely believe I was ugly because I was a geek and didn't fit in with other people's standards of beauty.

And it's frustrating to have the "yes, h-l, you ARE an alien" concept reinforced by advertising again :/
the_siobhan From: the_siobhan Date: 3rd January 2007 22:57 (UTC) (Link)
Yeah, I get what you're saying. I think the message in the show (it's not her, it's them) is a better one than the ad for it.
memevector From: memevector Date: 3rd January 2007 23:22 (UTC) (Link)
yes, totally agree

a) she is not ugly whatsoever in my book (oddly enough I think those kind of braces look sort of cool too) although she is doing kind of a weird smile in the pic

b) but the effect of the advert will be pernicious

as soon as I saw it I thought: some unfortunate kid with a superficial resemblance to the pic is going to be called "Ugly Betty" in the playground tomorrow...

which led to a further uncheery trail of thought about media and the people who work in it and what sort of responsibility they take for the effects of what they do...
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